Boosting Business & Scaling Growth

Developing new business models that drive transformative change and contribute to clean energy, clean water, healthy food and a safer society.

About us 

Pontus Gäbel is senior in the field of global business transformations, renowned for his strategic approach to growth and innovative methodologies that have spearheaded profitable growth across the Retail & Consumer Durables as well Social Entrepreneurships. With a career marked by impactful contributions, he is a visionary leader who has leveraged emerging technologies to develop growth models that enhance operational efficiency and unlock new revenue streams.

Pontus is celebrated for his skill in translating complexity into actionable strategies, embodying his mission and vision through compelling, inspirational story telling.

Pontus is also a change-maker known for his roles in operational streamlining, digital transformation, and building strategic partnerships. His notable achievements include securing multi-year financing for social enterprises, optimizing brand representation across franchised markets, and driving market growth through partnerships.

Having served in various leadership roles, including Senior Advisor to startups, VP of Business Model Development, and Managing Director within global retail, Pontus's insights are informed by a wealth of practical experiences. He holds academic qualifications in his field, is fluent in English and Swedish, and possesses working proficiency in German, making him a versatile and globally minded executive.

Anna Gäbel is a senior executive experienced in leading large-scale customer-centric and digital transformations for international organisations. She quickly establishing the north star and help define transformations from conception to execution, whilst remaining deeply aligned with company visions and goals.

Anna has developed and implemented large transformation initiatives for companies, divisions and business functions that encompass new business models, commercial processes, new operating models and go to market strategies across several industries, including Retail and Consumer goods, Agriculture, Manufacturing, and Wholesale.


Advisory services

Advisory services for executive teams on impact investment and new business model development that drive transformative change and contribute to clean energy, clean water, healthy food and a safer society.

Board participation 

Today's complex agenda, needs to adopt new business models and operating models require new skills also on the board of an organisation. We offer to support your boards to improve the decisions on behalf of the organisation,


Leaders often need support to develop their thoughts and own contribution in the increasingly complex world. We mentor leaders on change, transformation and developing businesses that grown and are good for society at large. 

Examples of our business contributions


Traceability in an integrated value chain, from crop to end consumer. A win-win for all parties using modern technology.
This is how it works


Advised social entrepreneur on business proposition, developed project plans and secured multi year funding. Addressing the UN Sustainable Development Goals 

Our view on growth

"We need to develop a new approach, the "Good Growth" that will promote long-term possibilities for humankind to live sustainably on what one planet can possibly provide for. Good growth will create value beyond the traditional financial conventions, good growth delivers long term and redefines value for all parties and society at large."



Schedule a call to discuss how we can support your organisation